SOCIAL NETWORKING AND THE CONSUMER ~ WHICH "P" DO YOU DO?
Real Estate Professionals that delve in SOCIAL NETWORKING are looking to obtain LOYALTY from consumers. Many consumers will create multiple connections with many real estate agents. This is where the problem lies with the LOYALTY issue. Do we lose consumers because we don't know how to "brand" our own real estate network on our websites? Do we focus too much on the multiple online communities trying desperately to "friend" or "tweet" to consumers?
We, as Real Estate Professionals, want to draw consumers to our websites, with the notion that something will benefit them. They look to us for leadership and the know how of the communities we serve. What is your strategy for drawing the consumer in?
All Real Estate Agents "PROSPECT" ~ Have we ever stopped to think how the consumer perceives this concept of our business? Most consumers feel we are salespeople and/or solicitors and prefer not to be "sold to"
How about the Real Estate Agent who is on the "PROWL" ~ by this I mean those agents who ask to friend or invite consumers to join their social networks in the hopes of obtaining their real estate business.
As Real Estate Agents, we would prefer to display our professionalism and confidence to consumers by "PARTNERING" with the consumer and using SOCIAL MEDIA to enhance their neighborhoods and communities that we serve. We must provide information that is relevant and from a consumers perspective.
"PARTNERING" with consumers is the key to our SUCCESS because this is our opportunity to provide information relevant to the needs of real estate consumers. The internet is a place where all consumers go for information.
Let's focus on the consumer and their perception of Real Estate Agents, as a source of valuable information provided in a confident and professional way.
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SUNSET BEACH AND BEYOND REALTY
FRANK AND KAREN BAKER
CRS, ABR, GRI, e-PRO, SFR
SUNSET BEACH, NORTH CAROLINA